Colors for days | The Chup F/W 2023 collection

That tagline "Colors for Days" doesn't lie, a pair of Chup socks will add a splash of color to your life where you didn't even think you need it. Chup is coming after FW'23 in full force, with an array of options that are geared up to keep you snug as a bug. Vibrant colors and contrasting patterns which draw inspiration from native and indigenous cultures, Chup has been steadfast in their ethos of celebrating traditional heritage from the world over. Alongside the 100% cotton offerings, this season's collection sees the arrival of several wool composition styles as well, something you'll thank us later for when it gets real frigid. With so much to choose from this year, we selected a few of our favorites to introduce prior to the release of the full collection:
  • My Favorite Village: Inspired by the delightful snowfall in a child's favorite village, these socks bring the happy vibes of snowy days to your feet.
  • Candle Night: As suggested by its name, these socks draw inspiration from the image of a candlelit cottage in the woods, reflected in both the pattern and colors. 
  • Log Home: Imagine life at a Northern European log house nestled in the middle of a forest, surrounded by the scent of trees, soothing river flow, and singing of birds. The Log Home socks aspire to transport you to a realm of peace, comfort, and nature through their thoughtfully designed patterns and colors. 

The Chup F/W 2023 collection drops on 12/20 @ Midnight (JST)