Watanabe Dye House are also at the forefront of making Natural Indigo more understandable to not just Japan, but the rest of the world:
“We don’t aim to simply sell, we want people to try out the whole dyeing process themselves to see what is great about this dye. That is key in people discovering the beauty that natural indigo dyeing results in and an understanding on why it is so expensive.”
Visitors from abroad often visit the dye house, trying out the hand-dye process in the very vats that Watanabe and his team use to dye hundreds of garments each year. Giving it a go ourselves, we were greeted with the almost magical evolution of color throughout the process. From the initial piece of fabric appearing a light green prior to oxidation to the gradual deepening of color over each dye cycle. The real “wow” moment though - is the almost immediate color shift when the dyed garment makes contact with water and is washed, revealing the stunning hue of Indigo.
Looking towards the future, Watanabe continues to expand their farming operations - investing in more land to be used as fields and newer technologies which can make the harvesting and fermentation process more efficient. Currently, a harvest of 1,300KG leaves yields only roughly 10% of that amount in fermented Sukumo. It’s when you realize the sheer scale and tedious nature of the production of this dye, why Watanabe continually invests into the farm. The Watanabe crew also hope to broaden their horizons beyond the farm - taking portable vats to workshops and events to allow people to try out the dyeing process first-hand. While currently this has only been a domestic venture, Watanabe aspires to bring their dyeing experience to other parts of the world in the future.