That tagline "Colors for Days" doesn't lie, a pair of Chup socks will add a splash of color to your life where you didn't even think you need it. Chup is coming after FW'24 in full force, with an array of options that are geared up to keep you snug as a bug. Vibrant colors and contrasting patterns which draw inspiration from native and indigenous cultures, Chup has been steadfast in their ethos of celebrating traditional heritage from the world over. Alongside the 100% cotton offerings, this season's collection sees the arrival of wool composition styles as well, something you'll thank us later for when it gets real frigid. With so much to choose from this year, we selected a few of our favorites to introduce prior to the release of the full collection:
Ganado: Based on traditional blanket patterns from the Ganado region of Arizona, this particular model is one of the most popular designs from Chup's archives. Getting that wool blend treatment, this year's edition will keep your feet toasty all season long.
Red Rock:Inspired by the sacred land of Sedona, a place known for its majestic red rocks and captivating landscapes. Sedona’s unique rock formations stand proudly, taking on different appearances depending on the viewpoint, angle, and time of day.
Wabisabi: Chup's Wabisabi Socks are an homage to the Japanese aesthetic of "wabi-sabi", which finds beauty in imperfection and transience. These socks capture the essence of nature’s quiet, evolving landscapes - soil, stones, trees, moss, and earthen walls - all elements that deepen and transform over time, gaining character and richness.
The Chup F/W 2024 collection drops on 10/30 @ Midnight (JST)
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