New brand alert! | Introducing Terroir

The real deal silent killers are few and far between in our age of overstated social media content, new brands & weekly drops all over the place. Unwavering dedication and genuine passion toward the craft is something that we champion here at OD, and our latest brand addition is a testament to the commitment they make, with every thread in their range of blue-blooded garments spectacular.

A relatively young brand founded in 2023, Terroir roots its humble beginnings in Fukuyama, Hiroshima as a Natural Indigo dyeing house. What sets Terroir apart from the rest though is their complete approach to producing garments. Long before the yarn is spun or the dye is mixed, the brand tends to its own fields producing the Persicaria Tinctoria plant responsible for yielding the fabled natural indigo dye we love and revere. Once the leaves have been harvested and fermented into Sukumo, the craftsmen at Terroir slowly begin a minimum year long process, beginning by nurturing the dye base for the yarns to weave their respective apparel. This entire process of seed to dye takes the better part of at least a year, with the total yield of useable dye being a fraction of what is harvested on Terroir's farmland. It's almost beggar's belief that this tedious and meticulous process is undertaken by a team of just three people.