*You will now be eligible to receive 500 bonus points on your birthday, as long as you sign up for the campaign on the site!
*There will now be three tiers of our loyalty program; Indigo, Double Indigo & Natural Indigo. Graduating to the next tier requires a certain amount of annual spend, but comes with special benefits!
*Our points redemption program will allow you to exchange points for exclusive products!
*Once a month “Member’s Day” allows for double or triple points (depending on your tier)!
*Previously points did not expire ever - our new system will allow you to retain points for 365 days (1 year) before they expire.
*Your new points will be referred to as “Indigo Seeds”.
*The UI experience for you all will look different, including the placement of the loyalty widget, and the overall aesthetic of the loyalty program.