New brand alert! | Introducing Omnigod

We are stoked to introduce Omnigod, a name that has been a quiet constant in the Japanese denim world since 1994 and one that deserves considerably more attention outside of Japan than it typically receives.

Humble beginnings, rooted to textile production in Okayama

Omnigod is part of the "Domingo" family, a Kojima-based company with roots going back to 1946, when it was established as a uniform manufacturer before pivoting toward denim and casual wear in the 1970s. The name Omnigod is an anagram of Domingo, and the brand has operated under that parent company for over three decades, building a loyal following through word of mouth and a quiet, consistent quality that doesn't need to shout to be noticed. The focus has always been on creating garments for everyday life, producing relaxed clothing that is loved and worn for many years. Every garment is sewn by hand, and the character that comes from that process becomes more apparent the longer a piece is worn. 

The selection we are launching covers the core of what Omnigod does best. Their 14oz. straight Jeans and Type 1 Jacket represent the brand's denim fundamentals, while their distressed straight options show a different side of their approach to finishing and aging. The US Baker Pants round out the lineup with a workwear silhouette that Omnigod handles with the same attention to fabric and construction as everything else in their range.

The Omnigod launch collection drops on 9/16 @ Midnight (JST)

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