Colors for days | The Chup F/W 2022 collection

That tagline "Colors for Days" doesn't lie, a pair of Chup socks will add a splash of color to your life where you didn't even think you need it. Chup is coming after FW'22 in full force, with an array of options that are geared up to keep you snug as a bug. Vibrant colors and contrasting patterns which draw inspiration from native and indigenous cultures from around the world, Chup has been steadfast in their ethos of celebrating traditional culture and heritage from the world over. Alongside the 100% cotton offerings, this season's collection sees the arrival of several wool composition styles as well, something you'll thank us later for when it gets real frigid. With so much to choose from this year, we selected a few of our favorites to introduce prior to the release of the full collection:
  • Foraois: Taking inspiration from the Gaelic word for "Forrest", Chup have created a unique evocative image of Winter snowfall in the forests of Ireland.
  • Lys: "Lys" is the Norwegian word for "brilliance". The colorful patterns pay homage to the styles featured in traditional Norwegian sweaters. 
  • Hygge: "Hygge" is a word in Danish and Norwegian that describes a mood of coziness and "comfortable conviviality" with feelings of wellness and contentment. The patterns and colors in these socks evoke the warmth and comfort from sitting near a log fire on a Winter's day.
  • Lehtia: Drawing inspiration from Fair Isle knitting patterns, Chup's "Lehtia" series features a unique leaf pattern and warm colors evocative of the beginning of the Autumn season.

The Chup F/W 2022 collection drops on 10/5 @ Midnight (JST)