The culmination of all of our projects during the past 10 year tenure, is finally ready to hit the ground running in the form of a general release. Thanks to the adept dyeing artisans in Tokushima, we were able to achieve a super slubby 18oz. fabric featuring a Natural Indigo dyed weft - the very foundation of the new "Aisora" Jeans. "Aisora" has been the driving factor behind our pursuit to achieving a fabric that we feel 100% justifies the meaning behind the name. A double entendre of Japanese wordplay, "Ai" can be interpreted as either theAi 藍 inAizome 藍染 (Natural indigo dye) but also asAi 愛 (love). Suffice to say, the love that we have for denim has been paramount for us to bring this idea to fruition. More importantly, we wanted to pay homage to the love that we have continued to receive from Denimheads around the world for 10 years. The second half of the name "Sora" 空, is the Japanese word for sky. Coming in at a more esoteric angle, we felt that the lighter indigo hue of the weft is akin to a blue sky on a clear cast day.
We are very interested to see how these fade, particularly because Natural Indigo dyed yarns fade much slower than synthetic dyed indigo. Given that the warp yarns will fade quicker, we expect a very electric hue of blue to break out over time, further contrasting with extended wear.
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