Some brands are built by committees. Others are built by one person with a clear point of view and the discipline to follow it through. Plest belongs firmly in the latter camp and a brand that deserves to be championed by yours truly.
Founded in 2009 by Shintaro Shimizu, Plest began as a leather-focused label and has since evolved into a tightly controlled, one-man operation producing leather goods, silver jewellery, and original apparel. Every piece reflects Shimizu-san's personal sensibility. Design-wise, Shintaro-san draws deeply from his love of Jamaican soundsystem, ska, and reggae culture. The silhouettes and attitude nod to the effortless style of artists such as Bob Marley, Eek-A-Mouse, and Barrington Levy (to name but a few!). There is a subtle toughness and rhythm to the pieces, a blend of utility and self-expression that feels lived-in rather than styled. The influence is never costume-like. Instead, it informs the mood, proportion, and spirit of the garments and accessories. Now based in Nakameguro, Shintaro-san operates out of a space that functions simultaneously as his atelier, shop, and office. It is both workshop and storefront, a direct extension of the brand’s philosophy. Originally from a quiet town in Nagasaki, he carries that grounded, self-reliant approach into his work today.