+Expected delivery is end of October, 2021.
++Pre-order is for 50% down payment ($199) of the retail price ($398),
the remaining 50% ($199) will be charged when the item is ready to ship.
+++Discount codes or loyalty points are not applicable towards the purchase of this item
- 18oz. proprietary "Aisora" Indigo x Natural Indigo Japanese Selvedge Denim
- Unsanforized denim
- 100% Cotton
- Relax Tapered fit
- Super Rough Warp yarns
- Hank dyed Tokushima Natural Indigo Weft yarns
- 5 button fly
- Blue Selvedge ID
- 0-Ban front and back pocket stitching construction
- OD+PBJ "Aisora" branded pocket bag
Debossed "Aisora" Natural Cowhide Leather waistband patch
- "Aisora" Vein Tonal stitching Leaf Logo
- Red & White belt loop stitching on a single back left belt loop
- Raised Belt loops
- PBJ Original hardware (buttons & rivets)
The culmination of our decade in denim is finally here. To get to this point we have had to endure a rocky path full of setbacks and unforeseen delays, but boy was the result worth the wait. Working from the ground up we created a fabric that celebrates the insane slub and nep that is quintessentially PBJ, coupled with hues of indigo that are only possible thanks to the dyeing artisans based in Tokushima.
"Aisora" has been the driving factor behind our pursuit to achieving a fabric that we feel 100% justifies the meaning behind the name. A double entendre of Japanese wordplay, "Ai" can be interpreted as either the Ai 藍 in Aizome 藍染 (Natural indigo dye) but also as Ai 愛 (love). Suffice to say, the love that we have for denim has been paramount for us to bring this idea to fruition. More importantly, we wanted to pay homage to the love that we have continued to receive from Denimheads around the world for 10 years. The second half of the name "Sora" 空, is the Japanese word for sky. Coming in at a more esoteric angle, we felt that the lighter indigo hue of the weft is akin to a blue sky on a clear cast day.
Fancy wordplay aside, let’s talk about the fabric. Pure Blue Japan’s coveted AI series has proven the brand’s penchant for creating some of the most awe-inducing Hank-dyed Natural Indigo fabrics but of course, a barrier has always been the high-price point. As lovers of all things Indigo, we made it our mission to be able to introduce Natural Indigo to Denimheads around the world at a fair price point. To start with, we already knew that there was great potential with using PBJ’s indigo “Super Rough” (SR) warp yarns to give the fabric the substantial slub and nep we wanted. Now we could shift our focus to the weft, the crown jewel of this fabric. Using Hank-dyed Natural Indigo yarns, produced by the aging craftsmen in Tokushima we eventually settled on the sky blue hue of Indigo.
*Model is pictured wearing a size 34, Raw. He weighs 84kg (185 pounds) and is 178cm (5'11") tall.
**Please note that this is an unsanforized pair of denim, and the raw version will shrink up to 10% with the first soak, and will then stretch out with wear. Learn more about Unsanforized denim through our Raw Denim Care Guide, and also through this infographic! All measurements are based on the way we measure, according to our Fit Guide.
***Some of the production lot of the Relaxed Tapered iteration will be available at the end of October, and it will ship in the order by which the pre-orders are received.
****Due to the limited capacity of production for this proprietary fabric, we may not have the stock available to accommodate for a size switch once we have received the final delivery of the jeans.