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Conceptually, the product was made to epitomize Japan in a playful way. We custom produced chopstick covers, each one numbered to signify how many people contributed to the cause. It helped create accountability and transparency in the project from the start. The bracelet itself, was meant to highlight the colors in the Japanese flag. The white and red contrast stitching, along with the red snap button at the top of the bracelet portrayed the aesthetic of Japanese flag.
Fast forward four years, and Japan has recovered tremendously, but the emotional scar will plague the people for a long time. While we should never forget the impact this disastrous event had on the country and economy, we should embrace the bright future Japan has laid out in front of it. Okayama Denim exists today because of the contacts and relationships we built with the fine brand owners and mills in Kojima, Okayama. We respect and appreciate each and every one of our customers that has helped us grow and become who we are today, a company that not only provides amazing Japanese products at competitive prices, but also one that collaborates with the different brands in Okayama to bring new and fresh products to market.
-Written by Okayama Denim Founder & Director, Mehervan Sethi